In this article, I will try to deal with some ever-present buzzwords, like big data, personalisation and agile, while utilising results of two white papers, one of SAS in cooperation with Roland Berger, and the other one of NRF Think Tank, to elaborate a bit on what needs to be done. Again, retailing is the subject, as I believe that the specific thinking and capabilities of the retail industry are worth being looked at, as they’re still not sufficiently reflected in products and services for airlines. This is a somewhat longer read.
We understand the ecosystem
We are trusted experts in software development for large international enterprises. We also bring in fundamental experience in distribution strategy from one of the largest carriers on the planet. And we combine the two. Which means for you that we are not only developing software that exceeds your expectations. We will also be your sparring partner and guide you along strategic questions around business model, implementation and transition.
We won't promise you the world
We are respected by our customers and partners for delivering software that works. We go step by step to make sure your vision will be fulfilled and your targets accomplished. Our development process is state-of-the-art and we use the latest technology, but we will not say that literally everything is possible. IT always depends and we are cautious about architecture and business processes. This is, to build trust and establish long-term relationships.
We enable Active Distribution
Big Data, personalisation, blockchain, cognitive intelligence, machine learning, artificial intelligence, virtual reality – death by buzz-words. Much of this will become relevant, but the airline industry is nowhere near. Most airlines have no or very limited control over what they offer to consumers. NDC and ONE Order are catalysts, but there is much more to Active Distribution and airline retailing. Guess what: Our Airline Retail Box is a sensational starting point.