Why is this not Amazon? Retailing strategy needed.

Complexity should not be a roadblock towards more successful selling of goods and services. Low Cost Carriers have demonstrated that less complexity and a more flexible IT system environment can lead to lower unit costs, improved usability and enhanced selling. With this strategy, they have climbed from about 5% to almost 50% market share of intra-European flights in only 15 years. Now is the time for traditional carriers to catch up and develop their own retailing strategy, especially as the LCCs are currently moving to 2.0 retailing platforms.