Why is this not Amazon? Retailing strategy needed.

Complexity should not be a roadblock towards more successful selling of goods and services. Low Cost Carriers have demonstrated that less complexity and a more flexible IT system environment can lead to lower unit costs, improved usability and enhanced selling. With this strategy, they have climbed from about 5% to almost 50% market share of intra-European flights in only 15 years. Now is the time for traditional carriers to catch up and develop their own retailing strategy, especially as the LCCs are currently moving to 2.0 retailing platforms.

Mobile third in a post-mobile world?

The upcoming transition of airlines towards a new way of engineering, distributing and selling products, and towards a new way of customer engagement and the introduction of brand new technology, all under the common term of Airline Retailing, opens up the unique opportunity to re-think and re-engineer things and catch up with the mobile world out there.

Simplify!

“Too many people are brought into the process, more levels of approval are created, more research is demanded and, as a result, it becomes more difficult for common sense to prevail.”, says Ken Segall, Steve Jobs‘ long-term creative advertisement director. But it should be the other way around, and Steve Jobs knew that: “Simplicity was the lens through which Steve Jobs observed everything. In the pursuit of simplicity, compromise was never tolerated.”

Some Strategic Thinking

Know what an „asset free airline“ is? Call it UBER-Air and get a sense of what it can do to the airline industry. The current setup of how our industry designs and distributes products is lacking relevance – a door opener for eerie scenarios. Our Airline Retail Suite allows for a completely new perspective on how to interact with consumers in a multitude of channels and with a mass-customisation product design approach.

Innovation and agility: Learn from a bus company

A German bus company consolidates the market only 3 years after deregulation and entry into service. Its main assets are speed to market, agile software development and innovative, practicable solutions that meet consumer expectations. We at InteRES are 100% Design Thinking and our airline customers will benefit from this through easier to use applications that help them to simplify their offer management process.

Carts, Horses & NDC

InteRES is working on an Offer- & Order Management System that works on the basis of pure NDC AirShopping RQ/RS and we’d be keen to show you the enormous potentials our concepts around NDC and retailing will open up to your airline. So our horse comes with its own NDC cart, but the horse is still before the cart. Ever.

Hello world!

By Alexander v. Bernstorff The famous „Hello world!“ of WordPress fits perfectly: We are InteRES, serving top-tier international clients in the travel inustry since 1996, including airlines. But the latter …