More on Retailing: Segmentation, relevance & data

In this article, I will try to deal with some ever-present buzzwords, like big data, personalisation and agile, while utilising results of two white papers, one of SAS in cooperation with Roland Berger, and the other one of NRF Think Tank, to elaborate a bit on what needs to be done. Again, retailing is the subject, as I believe that the specific thinking and capabilities of the retail industry are worth being looked at, as they’re still not sufficiently reflected in products and services for airlines. This is a somewhat longer read.